Show, Don’t Tell: The Power of Storytelling in Communicating Community Initiatives

Show, Don’t Tell: The Power of Storytelling in Communicating Community Initiatives
Item# 3-18-08
$24.99

Product Description

What you will receive:

  • A downloadable audio recording (mp3): 60 minutes
  • Presentation slides (pdf)


Click here for an audio clip of this session.


*See below for important ACHI member discount and downloading information*

Session Description:

Every successful community initiative requires strategic communication to internal and external audiences. Whether you are conducting a health assessment for a health department, coordinating an event for a hospital or releasing research findings from a foundation, it is critical that you include an effective communications plan.

Audio conference participants will learn innovative, powerful tools to extend the reach of their communications efforts and move audiences to understand and act. Participants will be able to:

  1. Develop a proactive communications plan targeted to get desired results.
  2. Identify and communicate benefits (not features!) of a community initiative.
  3. Learn to create effective messages that resonate with audiences.
  4. Identify tools to measure the effectiveness of communications plans.


Presenter Information:

Nancy Buono Cartwright, MA
Managing Director, Communications

Kaiser Permanente Northern California
Oakland, CA

Download Information

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ACHI Member Discount

ACHI Members receive a 50% discount on all Store purchases. To find the ACHI Member coupon code, click here and log-in using your ACHI Member username and password.